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Rowntree & Co Archive file
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Advertising Appropriation Book

This file contains a calculation of appropriation (as a percentage of net sales), with details of actual expenditure and balance of reserve fund, and separate accounts for Elect Cocoa and Elect Chocolate. The file also contains yearly figures, 191...

Advertising Budget

This file contains advertising budgets, estimated monthly for press, film and bill posting for each line and also for salaries, printing, displays, showcards, export, radio and visits to the works etc.

Advertising Expenditure

This file contains half-yearly and yearly totals by product type, 1910-1932; and a summary for each half-year with total expenditure for each product type (eg cocoa, chocolate, gums) by medium (subdivided into specific sub-headings), 1915-1950. Fo...

Advertising Expenditure

Yearly totals by type of product and media and comparison of advertising expenditure with sales, (figures for 1929-1930 are estimates); proposed advertising expenditure for 1929 and 1930.

Advertising Expenditure

This file contains estimated, monthly and cumulative half-yearly figures for press, film and bill posting for each product.

Advertising Guard Books

Containing copies of press adverts, with name of newspaper/magazine and dates of insertions, 285 volumes, For details of advertising guard books see separate list.

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