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Rowntree & Co Archive
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Advertising Expenditure

This file contains half-yearly and yearly totals by product type, 1910-1932; and a summary for each half-year with total expenditure for each product type (eg cocoa, chocolate, gums) by medium (subdivided into specific sub-headings), 1915-1950. Fo...

Advertising Expenditure

Yearly totals by type of product and media and comparison of advertising expenditure with sales, (figures for 1929-1930 are estimates); proposed advertising expenditure for 1929 and 1930.

Advertising Expenditure

This file contains estimated, monthly and cumulative half-yearly figures for press, film and bill posting for each product.

Advertising Guard Books

Containing copies of press adverts, with name of newspaper/magazine and dates of insertions, 285 volumes, For details of advertising guard books see separate list.

Advertising Report Working Papers

This file contains summary figures of expenditure through each advertising agency, by medium, departmental allocation, analysis by product and comparison with sales.

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