subseries R/DD/SA/3 - Advertising Annual Reports

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Advertising Annual Reports


  • 1928-1960 (Creation)

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The reports contain details of competitors' advertising; comparison of advertising and sales; expenditure reports and analysis; details of advertising in all media including showrooms, travellers' and other stationery, display, promotional events, places of public resort, press, poster and radio; reports concerning advertising for cocoa, chocolate, gums, drinks (1928 only); and during the 1950s concerning individual products, eg Black Magic, Smarties, etc; also details of visitors to the Cocoa Works. Reports 1928-1933 include examples of advertising material of all kinds.


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