subseries R/DD/SA/9 - "Media" Files

Identity area

Reference code



"Media" Files


  • 1961-1969 (Creation)

Level of description


Extent and medium

Context area

Archival history

Immediate source of acquisition or transfer

Content and structure area

Scope and content

Advertising statistics, plans concerning advertising expenditure and sales targets, advertising activity and costs strategy.


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Existence and location of copies

Related units of description

See also Records of Sales Statistics Department (including papers relating to Advertising), 1897-1966, R/DF/CS/1-14; Advertising Appropriation Book, with details of actual expenditure and balance of reserve fund, 1911-1920, R/DF/AA/40; Analysis of Advertising expenditure, 1910-1960, R/DF/AA/39, 41-47.

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Notes area

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Description control area

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Dates of creation revision deletion




Accession area

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